It’s all about building trust and authority for your website.
Here are some tips that can help you achieve that:
- Optimize your content’s structure
- Have a solid internal linking structure
- Header tags
- Clear titles
- Properly named images
- Proper Schema
- Proper accessibility (be as (O)ADA-compliant as possible)
- Ensure your website is secure
- Make sure your website downloads fast
- Get links in articles from (SEO’d) authorities in your niche
More details can be found in this article.

