Mobilegeddon Revisited

Back in March (2015) I wrote about the upcoming changes in Google’s mobile algorithm. Google wants to provide relevant results (some people think they’re less altruistic, though) and a good user experience; so they think it’s a bad idea to send people to websites that are not mobile-friendly.

Creative mess - many websites not mobile-ready

So now the big deadline has passed – so what seem to have been the consequences of this Google update, dubbed “Mobilegeddon”?

According to this post, nearly 50% of non-mobile friendly URLs dropped in rank! OK – most seem to have been replaced by OTHER non-mobile-friendly URLs, but hey – they’re maybe still tweaking things? But more than 40% was replaced by either mobile-friendly pages that improved their ranking, or completely new mobile-friendly URLs.

So yes – it had a major impact, and you should check if Google thinks your website is good or bad (mobile-wise) and then take appropriate action.

We can help you develop a new mobile responsive website, or a dedicated mobile website if you wish. Ask me for more information.



About the Author: Nardo

I like helping businesses to get the most out of their online marketing. It all starts with Reputation Marketing, as it will influence your conversions. Check out The Best Review Tool for more information.

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