Google reported yesterday that…
Our “helpful content update” launching next week will better surface original, helpful content made by people, for people, rather than content made primarily to gain search traffic. It’s part of a broad effort to show more unique, authentic info in results.
If you are crafting a blog post or ad it would result in better results if you focused your content on these three things:
- Who is your target audience? Who are you writing this for?
- If you boil the content down to one thing only, what is your core message?
- What action do you want the audience to take when they are done consuming your content?
Once you have an answer to these three questions, you can flesh out the content to achieve your goals – and your audience’s!
Hope this helps.
