Instagram is launching a new process where advertisers can publish branded content ads (sponsored posts) without the need for influencers to create an organic post first. The new process allows brands to craft an ad with the creator’s own account and even publish it. With the the creator’s approval, of course.
Here’s more about how the new process works, followed by information on additional updates to branded content ads.
Photo by 🇨🇭 Claudio Schwarz | @purzlbaum on Unsplash
