If you do not know where to start, and do not have a lot of money to spend, it is obvious that you should start with the free tools. Something you may have stumbled upon when you are a Pay-Per-Click advertiser are the free keyword search tools that Google AdWords, Yahoo and MSN provide.
Competitive Analysis: [...]

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Search Engine Optimization, or SEO, has changed a bit since I first started in the field back in 2001.

Google’s prominence has grown to stellar height, and both Yahoo! and MSN are still trying to catch up. Ways to trick the search engines still exist, but many of them have stopped working.
But on the other [...]

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