If you do not know where to start, and do not have a lot of money to spend, it is obvious that you should start with the free tools. Something you may have stumbled upon when you are a Pay-Per-Click advertiser are the free keyword search tools that Google AdWords, Yahoo and MSN provide.

Competitive Analysis: Free PPC Keyword Search Tool

If you want to find out more about the companies that you are bidding against, then maybe you should consider the free PPC Web Spy software. This Mozilla Firefox plugin will show you which phrases your competition is bidding on. If you do not have this Mozilla browser yet you can download the latest version of Firefox here.

More interesting links include:

• The Google AdWords Keyword Selection Tool
• Wordtracker - the research tool of professionals
• Micro Niche Power – A very intuitive tool that builds on Google AdWords data. Very flexible!

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Search Engine Optimization, or SEO, has changed a bit since I first started in the field back in 2001.

Google’s prominence has grown to stellar height, and both Yahoo! and MSN are still trying to catch up. Ways to trick the search engines still exist, but many of them have stopped working.

But on the other hand, optimizing for the search engines is still an art that involves insight (get yourself trained, even if it is just an e-book), experience (don’t just read – ACT! implement that knowledge) and tools. Good search engine optimization software can help you a lot to get better rankings. Read the rest of this entry

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